Understand our supply chain and reduce spend.
For the sustainability of the channel we had to make sure we had a clear understanding of the current model. Each month, hundreds of hours and thousands of pounds of inefficiencies were placing a stress on the data/dialler teams.
Could Team365 deliver the same performance, with reduced costs and increased efficiencies?
Improve Data/Dialler/Processing efficiencies/Reduce Spend
1. Immediately identify a need to get a handle on the data supply.
2. Unpick the supply chain and create a new streamlined 3 tier
3. Identify key contributors to the current procurement process
4. Remove 0 value add in chain
Phase 2: Additional data channels/Sources for optimisation (see leadgen
testimonial).
We identified over 100 routes to market through variations in the supply chain. Most of which had 0 value add.
Through leveraging our publisher relationships we created a more transparent and compliant data feed, allowing a 3 new tier purchasing strategy.
Results
Processing Efficiency - Up 323%
Validation Costs - Eliminated
Spend Reduction = 63%
Added benefits include reduced risk profile and dialler costs
Working with Lead 365 is a breeze, the set up was very fast: We were basically live the next day after first contact. The value of their players is on point and correlates as we our costings scale. Compliant and very flexible, Lead 365 has the ability to accommodate our weekly / monthly needs.
Rob
Lead365 have been great, we have been working with them supplying premium leads into 02. Transparent reporting and weekly sales numbers allows us to optimise our campaigns to produce a better ROI for 02, which in turn gives us a higher volume allocation as a supplier. Lead365 have been instrumental in making this happen
L365 Publisher SID476
Lead 365 have always provided us with a top-notch, highly creative service. Working with them is always a treat, and we look forward to more!
Rene
In September 2018, we made the decision to purchase all our data exclusively with Lead 365 and it was the best decision we made. Since then our data costs have halved, our performances have improved and if we need data ASAP, they will get it to us with a super quick turnaround time.
They take away the headache of the data purchasing from multiple sources as well as ensuring that all the data we receive is fully ICO compliant and is of great quality. Not only do we get great data from them, they are a real pleasure to work with!
Abigail
When it comes to data marketing there are plenty of suppliers that talk a good game, but Lead 365 help me make business happen.
With the quality of their work they have enabled us, coached us and given us the confidence to exceed even our own expectations.
We were able to test our way from a 5% conversion rate, all the way up to 20%. Without driving data use up, we are getting four times the quality of leads we were receiving previously from suppliers directly.
As well as providing a comprehensive and unique data sets, Lead 365 uses unique validation services that give us unparalleled results.
In the data industry more than ever we need confidence in our supply chain. Lead 365 gives us total confidence in a GDPR world. We will continue to build a strong partnership for years to come.
Lead 365 is breaking convention. We took the time to uncover the pitfalls and frustrations, and identify the challenges and opportunities facing virtually every business within our space, to create something truly unique.
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