02 the UKs second largest Mobile Network Operator came to Lead 365 with a challenge – Can we take a high-performance data channel and optimise it?
The 365 team identified areas for improvement within the data/dialler strategy.
Could pairing Facebook’s targeting capabilities and Google’s remarketing network allow us to generate new areas of consumer search and service them faster through efficiencies in tech and CRM in back end.
We ran detailed analysis on consumer behaviour. Identifying that where purchase intent was so high there was a definite correlation between intent and propensity for consumers to ‘multi-search’. We changed the data/dialler strategy to enable more customer’s buying intent to be serviced faster, without increasing overall spend, and avoid losing sales opportunities to competitors.
Overlaying geo-analysis to ensure we were only showcasing 02’s proposition to those who will benefit from it the most also spiked POS rates
Efficiencies in CPC relative to previous benchmarks
53% increase in sales
16% increase in POS rates
Working with Lead 365 is a breeze, the set up was very fast: We were basically live the next day after first contact. The value of their players is on point and correlates as we our costings scale. Compliant and very flexible, Lead 365 has the ability to accommodate our weekly / monthly needs.Rob
Lead365 have been great, we have been working with them supplying premium leads into 02. Transparent reporting and weekly sales numbers allows us to optimise our campaigns to produce a better ROI for 02, which in turn gives us a higher volume allocation as a supplier. Lead365 have been instrumental in making this happenL365 Publisher SID476
Lead 365 have always provided us with a top-notch, highly creative service. Working with them is always a treat, and we look forward to more!Rene
In September 2018, we made the decision to purchase all our data exclusively with Lead 365 and it was the best decision we made. Since then our data costs have halved, our performances have improved and if we need data ASAP, they will get it to us with a super quick turnaround time.
They take away the headache of the data purchasing from multiple sources as well as ensuring that all the data we receive is fully ICO compliant and is of great quality. Not only do we get great data from them, they are a real pleasure to work with!Abigail
When it comes to data marketing there are plenty of suppliers that talk a good game, but Lead 365 help me make business happen.
With the quality of their work they have enabled us, coached us and given us the confidence to exceed even our own expectations.
We were able to test our way from a 5% conversion rate, all the way up to 20%. Without driving data use up, we are getting four times the quality of leads we were receiving previously from suppliers directly.
As well as providing a comprehensive and unique data sets, Lead 365 uses unique validation services that give us unparalleled results.
In the data industry more than ever we need confidence in our supply chain. Lead 365 gives us total confidence in a GDPR world. We will continue to build a strong partnership for years to come.
Lead 365 is breaking convention. We took the time to uncover the pitfalls and frustrations, and identify the challenges and opportunities facing virtually every business within our space, to create something truly unique.GET STARTED NOW