LeoVegas
Brief
Identify a new route to market due to a fiercely competitive acquisition landscape.
Identify a new route to market due to a fiercely competitive acquisition landscape.
To use an alternative channel to scale the LeoVegas customer base, implementing a CRM that will drive high engagements.
Lead 365 designed a funnel to capture, nurture and convert leads that was able to scale while remaining compliant. Engagements were managed in-house through intelligent messaging management platforms that connected all customer touch points (SMS, email, social, re-targeting as views, website visits).
Feedback loops from the client allowed for optimisation throughout the funnel to hit CPA goals of the campaign. Understanding customer behaviour and lifetime value was a key driver in funnel optimisation with targeted product messaging being at the forefront.
An effective, sustainable acquisition channel in one of the most competitive lead generation sectors. Achieved an average CPA of £65.00.
100,000's of potential customers reached with compliant opt-ins to continue to engage with. Short term results, long term opportunity.
Working with Lead 365 is a breeze, the set up was very fast: We were basically live the next day after first contact. The value of their players is on point and correlates as we our costings scale. Compliant and very flexible, Lead 365 has the ability to accommodate our weekly / monthly needs.
Rob
Lead365 have been great, we have been working with them supplying premium leads into 02. Transparent reporting and weekly sales numbers allows us to optimise our campaigns to produce a better ROI for 02, which in turn gives us a higher volume allocation as a supplier. Lead365 have been instrumental in making this happen
L365 Publisher SID476
Lead 365 have always provided us with a top-notch, highly creative service. Working with them is always a treat, and we look forward to more!
Rene
In September 2018, we made the decision to purchase all our data exclusively with Lead 365 and it was the best decision we made. Since then our data costs have halved, our performances have improved and if we need data ASAP, they will get it to us with a super quick turnaround time.
They take away the headache of the data purchasing from multiple sources as well as ensuring that all the data we receive is fully ICO compliant and is of great quality. Not only do we get great data from them, they are a real pleasure to work with!
Abigail
When it comes to data marketing there are plenty of suppliers that talk a good game, but Lead 365 help me make business happen.
With the quality of their work they have enabled us, coached us and given us the confidence to exceed even our own expectations.
We were able to test our way from a 5% conversion rate, all the way up to 20%. Without driving data use up, we are getting four times the quality of leads we were receiving previously from suppliers directly.
As well as providing a comprehensive and unique data sets, Lead 365 uses unique validation services that give us unparalleled results.
In the data industry more than ever we need confidence in our supply chain. Lead 365 gives us total confidence in a GDPR world. We will continue to build a strong partnership for years to come.
Lead 365 is breaking convention. We took the time to uncover the pitfalls and frustrations, and identify the challenges and opportunities facing virtually every business within our space, to create something truly unique.
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