Privacy Policy

HomePrivacy Policy

This Privacy Policy relates to Lead 365 Limited, company registration number 9973434, registered address of Sixth Floor, Alexandra Warehouse, West Quay, Llanthony Road, Gloucester, GL1 2LG.   Lead365 understands the importance of privacy, and we strive to keep personal information confidential. We request that all visitors to this site understand how the information provided to us is used.  Any reference to “we” or “us” in this Privacy Policy means Lead365 Limited.

What does this Privacy Policy Cover?

We want to be transparent with individuals with whom we deal (including consumers, our clients and our network of publishers) about how we collect and use your Personal Data in the course of our business including when you visit our website available at or any other Lead 365 web property or services referencing this Privacy Policy (collectively, the “Website”).  We understand the importance of privacy, and we strive to keep personal information confidential.

With that in mind, this Privacy Policy is designed to describe:


New EU-wide data protection legislation known as the “General Data Protection Regulation” or “GDPR”, took effect from May 25th, 2018. This Privacy Policy is intended to meet our duties of Transparency under the GDPR and all other applicable privacy laws.

Who we are.

We are Lead 365 Limited. We are a UK company, company registration number 09973434. Our address is: 6th Floor, Alexandra Warehouse, West Quay, Gloucester, Gloucestershire, GL1 2LG.

When we refer to “L365”“we” or “us” in this Privacy Policy, we are referring to Lead 365 Limited.

We have appointed a “Data Protection Officer”, this is a person who is responsible for overseeing and advising us in relation to our compliance with the GDPR and our compliance with this Privacy Policy. If you want to contact our Data Protection Officer directly, you can email:


What we do.

Lead 365 Limited is both a controller and a processor of personal data under the definitions of GDPR. A company acts as a “processor” when they are processing personal data on the instructions of someone else.

This Privacy Policy describes the processing of personal data that we conduct as a controller only and not any processing we conduct as a “processor” as described below.

When we are acting as a “processor”

Our business is to help advertisers (our clients) acquire data about leads (people) for the purposes of their sales and marketing activities.

Our services to advertisers include campaign planning, data acquisition, compliance, data optimisation, measurement and analytics. We acquire data for advertisers via third party organisations (such as competition websites) who have a lawful basis (usually consent from the individuals concerned) to share that data with Lead 365 and our clients (“Data Collectors”).

When conducting the services described above we are acting solely on the instructions of our clients and as such we are acting as a processor only, when processing any personal data.

If you contact us about personal data that we are processing as a “processor” we will put you in touch with the applicable controller of that data, i.e. Data Collectors or advertisers.

When we are acting as a “controller”

The rest of this Privacy Policy describes how we collect and process personal data as a controller only.



We do not collect data from cookies whilst you browse our Website.


What "Your Rights" are.

Your Individual Rights in respect of personal data that we hold as a controller are:

A: Right to access – You have the right to request details of the personal data we have about you.

C: Right to Rectification – You have the right to ask us to rectify the information held on you if it's inaccurate or incorrect.

D: Right to erasure – This is also known as “the right to be forgotten”. This gives you the right, in certain circumstances, to request your information to be removed/erased.

E: Right to Restrict processing – You have the right, in certain circumstances, to tell us to stop processing your data but allowing us to keep enough information about you to ensure that your wishes are repeated in the future.

F: Right to portable data – This gives you the right, in certain circumstances, to ask for your information to be transferred to another business.

G: Right to Object – You can object to us processing your personal data on grounds relating to your particular situation, but only as far as our legal basis for the processing is that it is necessary for: the performance of a task carried out in the public interest, or in the exercise of any official authority vested in us; or the purposes of our legitimate interests or those of a third party. If you make an objection, we will stop processing your personal information unless we are able to: demonstrate compelling legitimate grounds for the processing, and that these legitimate grounds override your interests, rights and freedoms; or the processing is in relation to a legal claim.

H: Rights related to automated decision making including profiling – To the extent that the legal basis we are relying on for processing your personal data is consent, and where the processing is automated, you are entitled to receive your personal data from us in a structured, commonly used and machine-readable format. However, you may not have this right if it would adversely affect the rights and freedoms of others.

I: Right to withdraw consent at any time – You have the right to withdraw your consent to us sending marketing communications to you at any time.

J: Right to lodge a complaint – If we cannot deal with your complaint to your satisfaction you have the right to complain to a relevant supervisory authority;


What Personal Data we collect.

All the Personal Data we collect from you is outlined in the table below.

Before you read that table, it might be useful to explain what “Personal Data” is. The GDPR definition of Personal Data can be found here. Essentially, it boils down to: information about a living individual, from which that individual is either directly identified or can be identified.

It does not include ‘anonymous data’ (i.e., information where the identity of an individual has been permanently removed).

However, it does include ‘indirect identifiers’ or ‘pseudonymous data’ (i.e., information which alone doesn’t identify an individual but, when combined with certain additional and reasonably accessible information, could be attributed to a particular person).


Category of Personal Data collected What this means How we collect it
Account Information First name, last name, email address, telephone number, profile picture, passwords and security protocols of users who maintain an account for any of Lead 365 services.  (both Data Collectors and advertisers) Through your active submission (either directly through the platform or indirectly through Lead 365 or your organisation’s administrator) when you create an account with Lead 365.


How we use your Personal Data and why.


Advertisers & Data Collectors

Purpose Category(ies) of Personal Data involved Why do we do this Our legal basis for this use of data
To provide you with access to the Lead 365 platform and tools Account Information Using this data helps us to provide you with a consistent experience. To fulfil our contractual obligations to your organisation as a service provider.
To provide reporting to your organization Account Information; Log Records We use your Account Information and Log Records to prepare reports to report on your use of our services. To fulfil our contractual obligations to your organisation as a service provider.
Troubleshooting Log Records We use Log Records to track issues that might be occurring on our systems. To fulfil our contractual obligations to your organisation as a service provider.
To Contact you Account Information We use your Account Information to contact you regarding your account or our services, including to market our services to your organization. Any processing regarding your account is conducted to fulfil our contractual obligations to your organisation as a service provider. We rely on our legitimate interests to send marketing communications to you and your organisation, including by email, in respect of other products and services that we offer.


Who we share your Personal Data with.


The table below describes who we share your Personal Data with, what we share and why we share it.


We endeavour to ensure that people to whom we provide Personal Data hold it subject to appropriate safeguards and controls.



Advertisers & Data Collectors


Recipients Category(ies) of Personal Data we share. Why we share this Personal Data
Advertisers & Data Collectors Account Information & Personal Data We share in order for decisions to be made when forming partnerships. Following the formation of a partnership, we process personal data between data controllers and further information related to campaign performance, necessary to calculate payments/commissions. This is made in the form of Data Collector ID in order to remain anonymous.
Hosting Provider Account Information; Log Records Our services are hosted by third parties sub processors. In order to facilitate our services, we have to pass data we hold (including your Personal Data) to our hosting provider.
Affiliates Account Information; Log Records As a group of companies, we rely on affiliates to provide certain services to us. All affiliates are required to adhere to the descriptions and specifications set out in this Interest
An acquirer or insolvency practitioner Account Information; Log Records. We may share Personal Data when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding. All counterparties will be required to keep such information strictly confidential.
Law enforcement agencies and regulatory authorities Account Information; Log Records. We may share Personal Data as we believe necessary or appropriate:
• to comply with applicable laws; and/or
• to comply with lawful requests and legal process, including to respond to requests from public and government authorities to meet national security or law enforcement requirements.


How we keep your Personal Data secure.

We have put in place appropriate security measures and use encryption through technology to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

We limit access to your Personal Data to those employees and other staff who have a business need to have such access. All such people are subject to a contractual duty of confidentiality.

We have put in place procedures to deal with any actual or suspected Personal Data breach. In the event of any such breach, we have systems in place to work with applicable regulators. In addition, in certain circumstances (e.g., where we are legally required to do so) we may notify you of this breach.


We ask all advertisers and Data Collectors to create unique passwords and usernames that only they know. Never share your password and in the event of losing/forgetting these, please contact your relevant Lead 365 contact to reset.


How long we store your Personal Data.

We will only retain your Personal Data for so long as we reasonably require it to use it for the purposes set out above, unless a longer retention period is required by law (for example for regulatory purposes).

The table below shows our standard retention practices:

Category of Personal Data Retention period
Account Information on Advertisers and Data Collector We keep Account Information for a maximum of one (1) year from the date on which the organization account holder closes the applicable account or terminates its relationship with us.


Our policy on children.

Our websites, products and services are not intended for use by children under the age of 16.

Changes to this Privacy Policy.

How we use your Personal Information is kept under regular review and changes are published on this page. This page was last updated on the date shown at the bottom of this policy.


Third Party Links.

The Site may contain links to the websites of third parties. If you follow a link to any third party website, please note that these websites will have their own privacy policies which we would encourage you read.

Contact Us.

If/when you contact us with a question using our online enquiry form we collect your name, email address and any comments you have. We use this information (ONLY) to respond to and/or resolve your query/question. We will not share this with third parties for marketing purposes.

Lead 365 Ltd, 6th Floor, Alexandra Warehouse, West Quay, Gloucester, Gloucester, GL1 2LG


Tel: +44 (0)1452 260177



This Privacy Policy was last updated on 29th June 2018

Loading posts...
Sort Gallery
Enter your email here