Understand our supply chain and reduce spend.
For the sustainability of the channel we had to make sure we had a clear understanding of the current model. Each month, hundreds of hours and thousands of pounds of inefficiencies were placing a stress on the data/dialler teams.
Could Team365 deliver the same performance, with reduced costs and increased efficiencies?
We identified over 100 routes to market through variations in the supply chain. Most of which had 0 value add.
Through leveraging our publisher relationships we created a more transparent and compliant data feed, allowing a 3 new tier purchasing strategy.
Processing Efficiency - Up 323%
Validation Costs - Eliminated
Spend Reduction = 63%
Added benefits include reduced risk profile and dialler costs
02 the UKs second largest Mobile Network Operator came to Lead 365 with a challenge – Can we take a high-performance data channel and optimise it?
We ran detailed analysis on consumer behaviour. Identifying that where purchase intent was so high there was a definite correlation between intent and propensity for consumers to ‘multi-search’. We changed the data/dialler strategy to enable more customer’s buying intent to be serviced faster, without increasing overall spend, and avoid losing sales opportunities to competitors.
Overlaying geo-analysis to ensure we were only showcasing 02’s proposition to those who will benefit from it the most also spiked POS rates
Efficiencies in CPC relative to previous benchmarks
53% increase in sales
16% increase in POS rates
Identify a new route to market due to a fiercely competitive acquisition landscape.
Lead 365 designed a funnel to capture, nurture and convert leads that was able to scale while remaining compliant. Engagements were managed in-house through intelligent messaging management platforms that connected all customer touch points (SMS, email, social, re-targeting as views, website visits).
Feedback loops from the client allowed for optimisation throughout the funnel to hit CPA goals of the campaign. Understanding customer behaviour and lifetime value was a key driver in funnel optimisation with targeted product messaging being at the forefront.
An effective, sustainable acquisition channel in one of the most competitive lead generation sectors. Achieved an average CPA of £65.00.
100,000's of potential customers reached with compliant opt-ins to continue to engage with. Short term results, long term opportunity.
Working with Lead 365 is a breeze, the set up was very fast: We were basically live the next day after first contact. The value of their players is on point and correlates as we our costings scale. Compliant and very flexible, Lead 365 has the ability to accommodate our weekly / monthly needs.Rob
Lead365 have been great, we have been working with them supplying premium leads into 02. Transparent reporting and weekly sales numbers allows us to optimise our campaigns to produce a better ROI for 02, which in turn gives us a higher volume allocation as a supplier. Lead365 have been instrumental in making this happenL365 Publisher SID476
Lead 365 have always provided us with a top-notch, highly creative service. Working with them is always a treat, and we look forward to more!Rene
In September 2018, we made the decision to purchase all our data exclusively with Lead 365 and it was the best decision we made. Since then our data costs have halved, our performances have improved and if we need data ASAP, they will get it to us with a super quick turnaround time.
They take away the headache of the data purchasing from multiple sources as well as ensuring that all the data we receive is fully ICO compliant and is of great quality. Not only do we get great data from them, they are a real pleasure to work with!Abigail
When it comes to data marketing there are plenty of suppliers that talk a good game, but Lead 365 help me make business happen.
With the quality of their work they have enabled us, coached us and given us the confidence to exceed even our own expectations.
We were able to test our way from a 5% conversion rate, all the way up to 20%. Without driving data use up, we are getting four times the quality of leads we were receiving previously from suppliers directly.
As well as providing a comprehensive and unique data sets, Lead 365 uses unique validation services that give us unparalleled results.
In the data industry more than ever we need confidence in our supply chain. Lead 365 gives us total confidence in a GDPR world. We will continue to build a strong partnership for years to come.
Align your spend where your customers want you to see them. Gain full transparency in a fully compliant market place.
Co-registration, legacy, paid and organic – access our client portfolio and ensure your data hits KPIs with full visibility on delivery tracking and performance.For Publishers For Advertisers