CAN WE PROVE IT?

Read our case studies to find out

Leads In

Leads Rejected

£

Client Savings

Brief

Understand our supply chain and reduce spend.

For the sustainability of the channel we had to make sure we had a clear understanding of the current model. Each month, hundreds of hours and thousands of pounds of inefficiencies were placing a stress on the data/dialler teams.

Could Team365 deliver the same performance, with reduced costs and increased efficiencies?

What We Did

We identified over 100 routes to market through variations in the supply chain. Most of which had 0 value add.
Through leveraging our publisher relationships we created a more transparent and compliant data feed, allowing a 3 new tier purchasing strategy.

Results

Results

Processing Efficiency - Up 323%

Validation Costs - Eliminated

Spend Reduction = 63%

Added benefits include reduced risk profile and dialler costs

Brief

02 the UKs second largest Mobile Network Operator came to Lead 365 with a challenge – Can we take a high-performance data channel and optimise it?

What We Did

We ran detailed analysis on consumer behaviour. Identifying that where purchase intent was so high there was a definite correlation between intent and propensity for consumers to ‘multi-search’. We changed the data/dialler strategy to enable more customer’s buying intent to be serviced faster, without increasing overall spend, and avoid losing sales opportunities to competitors.
Overlaying geo-analysis to ensure we were only showcasing 02’s proposition to those who will benefit from it the most also spiked POS rates

Results

Efficiencies in CPC relative to previous benchmarks
53% increase in sales
16% increase in POS rates

Brief

Identify a new route to market due to a fiercely competitive acquisition landscape.

What We Did

Lead 365 designed a funnel to capture, nurture and convert leads that was able to scale while remaining compliant. Engagements were managed in-house through intelligent messaging management platforms that connected all customer touch points (SMS, email, social, re-targeting as views, website visits).

Results

Feedback loops from the client allowed for optimisation throughout the funnel to hit CPA goals of the campaign. Understanding customer behaviour and lifetime value was a key driver in funnel optimisation with targeted product messaging being at the forefront.

An effective, sustainable acquisition channel in one of the most competitive lead generation sectors. Achieved an average CPA of £65.00.

100,000's of potential customers reached with compliant opt-ins to continue to engage with. Short term results, long term opportunity.

Connecting Brands & Consumers, Globally

Brands

Align your spend where your customers want you to see them. Gain full transparency in a fully compliant market place.

Publishers

Co-registration, legacy, paid and organic – access our client portfolio and ensure your data hits KPIs with full visibility on delivery tracking and performance.

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